We used social media, display ads, SEO and PPC to help The Nature Conservancy, one of the nation’s top 10 not-for-profit organizations, promote conservation and protect the world’s plant and animal life.
We launched SEO, PPC and display ads to promote the Nature Conservancy's partnership with the Discovery Channel's "Planet Earth" series and highlight their conservation work featured on the show. The campaign averaged a click-through rate four times the industry average and captured hundreds of thousands of people looking for information about the series.
In order to capture paid traffic at a lower cost, we targeted current events and topics that delivered traffic at a lower cost-per-click than broader (and more expensive) terms. To increase conversions, we created landing pages with focused messages and calls to action. To improve metrics further, we used multivariate testing.
We have managed 20+ unique paid search campaigns, including their highly successful Earth Day promotions. For these campaigns we increased clicks 171%, lowered cost per click by 28% and increased conversions 19% from the previous year.
We created a Facebook ad campaign with an Event page. We designed custom badges that attendees could use to promote several different Earth Day initiatives. The ad campaign generated 28+ million ad impressions.
We increased clicks by 171%, lowered cost per click by 28% and increased conversions 19% from the previous year. Our social media strategy around their "Spring Outside for Earth Day" campaign generated 12,000 clicks 28 million+ ad impressions on Facebook.