XO Communications

As XO Communications repositioned its brand as a Mid-Market and Enterprise solution, we created a site to promote their premiere products and attract this new target audience.

Strategy

We positioned XO as a better choice than larger competitors by demonstrating the company as the solution with "The Right Network, The Right Solutions and Exceptional Customer Service." We accomplished this through friendly audience-focused messaging to promote their products and differentiators.

Guide Audiences to Solutions They Need

At every opportunity, the site provides navigation, messaging and features that deliver the right message to the right audience. A pop-up box on the home page provides unique content for small, medium and enterprise customers. The navigation provides solution-based options that break down content by business size, need or industry.

Tell XO's Story

We dedicated an entire section to explain "Why XO?" to demonstrate the company's superior network, solutions and customer service. The major differentiators that set XO apart from its competitors.

Establish Thought Leadership

We showcase XO's industry expertise in a robust Resources section. Organized by topic and type, visitors can quickly find the information they need. At the same time, this content helps drive significant new site traffic and business leads from search engines.

Extend the Brand

A suite of over 100 illustrated icons compliment the design and provide visual queues for finding XO's many products and services.

Introducing XO Concentric

While the main XO site was being developed, the company was launching Concentric Cloud Solutions, a sister company that offers cloud products and services. We developed a unique brand identity for Concentric while maintaining a visual connection with the XO brand. We also designed and developed copy for the site, which we built and launched on the Drupal platform.

Get in Touch

(202) 223-8656