- Competitive Analysis
- Stakeholder Interviews
- Focus Groups
- Online Surveys
- Analytics Review
- Deliverables
An interesting thing happens when we take the time to listen, question, research and analyze. The path forward becomes clear and the solutions create themselves. The result is a detailed strategy that becomes the blueprint (and benchmark) for your project’s success.
We gather intelligence.
Your competitors share your target audience. So naturally we start the strategy process with a competitive analysis of the features, functionality and content that they provide on their sites. This gives us ideas for how you can provide a better experience for users.
We’re great listeners.
Whether we’re meeting with members of your team or your audience, stakeholder interviews bring great ideas for creating more impactful web experiences.
We give your audience an audience.
We conduct focus groups with your target audience to get a deeper understanding of their perspectives and ideas. These collaborative discussions often bring new ideas for better communicating with your users.
Survey Says?
When we launch an online survey on your current website, we give your most devoted visitors a chance to be heard. And they often give some of the best and most honest feedback for improving your site and communications.
Follow the numbers.
If you’ve got analytics tools running on your current site, we'll pour over the data. From this analytics review, we hope to understand user behavior and traffic patterns that will inform our decisions about information architecture and navigation.
Deliverables? Yes, we deliver.
Our research yields a comprehensive strategic plan for your project that’s as unique as your business. Creative briefs guide the design and messaging; site maps provide organization and structure; wireframes inform the user interface; functional specifications drive the technology; and a schedule keeps us all on track.
