By Ryan McBurney
May 30, 2014

New Site Launch - Edelman Financial Services

I’m late to the game, but I still felt compelled to give a quick shout out to our team for their amazing work on Edelman Financial Services’ new website.

You can check out the site here: http://www.edelmanfinancial.com/

And you can check out our case study here: http://www.interactivestrategies.com/work/edelman-financial-services

Led by Mark Davenport, strategy extraordinaire, we built a site that totally reshifted the firm’s focus and positioning. Instead of focusing on Ric Edelman – the man, the myth, the legend – our strategy phase confidently concluded that we should put his company front and center. Edelman Financial Services, ftw!

The importance of Ric’s knowledge, reputation, and experience were not lost on us, though. We fully understood the importance of promoting his thought leadership throughout the experience of the site.  He’s been ranked the #1 Independent Financial Advisor in the nation by Barron’s for goodness sake. The man is the man! 

With all this in mind, we developed a messaging platform that reflected how his approach is in infused within all of the services that the firm has to offer. Add this to friendly visuals, a well-organized Education Center, and a smooth responsive experience, and you get the masterpiece that is Edelman Financial Services’ new website.

Congrats to our amazing project team – Mark, Dean, Chris, Sasha, Pratibha, and Paul. Well done!

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