By Kye Tiernan
Jul 11, 2011

Social Media: It's Kind of a Big Deal

At Interactive Strategies, we’ve been encouraging our clients to kick-start their marketing efforts via social media (when appropriate) for quite some time. Thanks to today’s NYTimes article we are pleased to see our approach is vindicated, as it points out many small businesses are realizing the power and cost-effectiveness of a strategic social media plan.

Unlike traditional marketing tactics, when you go social you have an unmatched opportunity to reach users where they spend their time - whether online or on the go with a smartphone. With social media as part of a comprehensive online marketing campaign you have the power to target users, increase brand awareness, communicate key messages and build relationships - in a relatively inexpensive way.

But don’t take my word for it. Here are some examples of how we helped our clients through strategic social media campaigns:

Mixology: Social media was key to helping this new LGBT dating service launch their brand and generate new members. Through a Facebook Event we promoted their launch party. With a Facebook Fan Page they built a base of almost 500 fans in just a few months.

Team Hole in the Wall: We helped THIW recruit new team members and spread the word about the organization through Twitter. In just a couple weeks after launch they hit over 100 followers.

Washington Blade: When this prestigious LGBT news source revived itself with a facelift, we helped them drum up new followers through Facebook Connect.

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