Digital Marketing for Associations and Nonprofits

With more than a decade of experience working with a range of associations and nonprofits, we can help your organization leverage the power of digital marketing to support a variety of organizational objectives - from membership growth to advocacy to fundraising.

Every organization brings a unique set of challenges and opportunities to improve member relations, broaden organizational awareness, and generate initiative conversions. That's why we bring a data-driven, strategic approach to your comprehensive digital strategy that is rooted in your social mission and organizational goals.

Our Approach to Digital Marketing

For us, testing is not a stand alone activity, but an integrated process that permeates all of our work and drives the insights we use to continually optimize and enhance campaigns.

1.
AUDIENCE RESEARCH

2.
BUILD A PLAN

3.
OPTIMIZE MARKETING INITIATIVES

4.
MEASURE PERFORMANCE AND OPTIMIZE

5.
OPTIMIZE EACH CHANNEL

6.
INCREASE CONVERSIONS

Our Digital Marketing Gameplan

Strategy is at the heart of what we do. Before we begin any project, we prefer to kickoff our work with our tried and true strategy process that will bring together internal inputs, research and analysis to create the ideas and plans that will accomplish your goals. The insights we gain will guide all future work.

Once we have an understanding of your needs and your audiences' preferences, we build the strategies, implementation plans and campaigns that are tailored to your specific needs.

Our Digital Marketing Services for Associations and Nonprofits

Our online marketing experts can customize a digital strategy that fits your business objectives. Here are some of the services we offer.

Digital Marketing Strategy:

We provide comprehensive strategies and implementation plans that are tailored to your association or nonprofit's needs. This work can also include internal process and governance consultation. We have helped develop digital strategies for such organizations as the American Society of Clinical Oncology (ASCO), the American College of Obstetricians and Gynecologists (ACOG) and the Endocrine Society to name a few. 

Digital Fundraising:

We can help your organization craft and deploy strategies to build your email lists, cultivate prospects, re-engage lapsed donors, and shatter your fundraising goals with the help of multi-touch digital campaigns. We are/have managed digital fundraising campaigns for the Special Olympics, the Wilderness Society, the Anti-Defamation League, the Lupus Foundation of America and the Foundation Fighting Blindness. Learn more about our digital fundraising capabilities.

Social Media Marketing:

We can offer your nonprofit or association a wide breadth of social media services. Click here to review our full list of services, including paid campaigns, content creation, channel growth and reporting.

If you'd like to learn more, visit our Social Media Services section.

Search Engine Optimization:

We can improve your rankings, maintain best practices, and create SEO-driven content that will lead new audiences to your site.

If you'd like to learn more, visit our SEO Services section.

Search Engine Marketing:

Whether it's signing up for an email list, making a donation or membership, we can build and manage customized PPC programs that achieve your traffic and conversion goals.

If you'd like to learn more, visit our PPC Services section.

Email Marketing Solutions:

Our email marketing experts develop successful campaigns focused on providing your membership and/or potential new members with positive online experiences. Our strategic approach to email design, content and delivery ensures the right messages reach your audience.

If you'd like to learn more, visit our Email Marketing section.

Web Analytics:

We can help your organization better utilize, understand and leverage the power of online analytics to measure current programs and identify new opportunities.

If you'd like to learn more, visit our Web Analytics section.

(202) 223-8656