Union Plus works hard to support working families. Taking their dedication to heart, Interactive Strategies engineered a user experience and website design worthy of their commitment to their members.
Over the years, through life’s highs and hardships, Union Plus has supported union members and their families — but their brand no longer resonated or stood out in a crowded marketplace. Through a comprehensive digital strategy, we developed a modern logo, updated mission statement and clean website design that embody the strength, pride and camaraderie that come from being a union member.
To deepen connection with the Union Plus brand and provide a more relevant experience, the site tailors content according to each user’s interests and union membership. Based on their submitted profile, the site customizes visuals, messaging, discounts and testimonials for each user on key pages.
We integrated clear calls-to-action and streamlined lengthy forms to decrease friction for users and support business goals. By minimizing initial sign-up fields and prompting users to complete their profile in smaller steps across the site, we're collecting more information about users than ever before—powering more relevant experiences on-site and laying the ground work for future marketing efforts.