The American Society of Civil Engineers
Building community for the nation’s community builders
The bigger the library, the harder it is to find the book that you need.
ASCE is the world's largest publisher of civil engineering content, representing more than 150,000 engineers across 177 countries. They came to Interactive Strategies in 2020 to connect users with a vast library of publications before a fast-approaching technology deadline forced their hand.
The content was scattered across disconnected sites with inconsistent strategies, competing search rankings, and no shared taxonomy. Different audiences, including students, international members, and working engineers, each had distinct needs that the site wasn’t meeting.
What we did
- Content strategy
- Digital strategy
- Information architecture
- Research
- Taxonomy
- UX
- Visual design
- Website development
1%
increase in site search engagement post-launch
1%
increase in traffic to key page
1k
publications tagged and searchable in one destination
The focus
ASCE had the resources, the credibility, and the institutional authority to be the definitive digital home for civil engineers worldwide. They needed architecture that could organize all of it and serve audiences who came to the site with very different needs.
Our strategy
The existing research made the path clear. We followed it.
Understanding the user experience. Extensive research on user needs and behavior shaped detailed personas and journeys for underserved audiences, including engineering students and international members. Those insights drove content strategy, information architecture, and UX decisions throughout the initial project.
Consolidating a fragmented digital footprint. Multiple sites with inconsistent branding, overlapping content, and competing search rankings were integrated into one experience that reinforces ASCE's authority rather than working against it.
Making 200,000 resources findable. We built a consistent taxonomy across more than 200,000 pieces of content, then created centralized pillar pages that aggregate the latest on any given topic. A civil engineer searching for sustainability now lands at one well-organized hub instead of at fragmented results across disconnected sites.
Building toward personalization. The Sitecore CMS was integrated with ASCE's Personify association management system so that content stays relevant to member’s expertise. The Sitecore CMS was integrated with ASCE's Personify association management system so that content stays relevant to the member’s expertise. A phased personalization strategy gives ASCE the infrastructure to grow that experience over time.
The results
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National Center for State Courts
