Case Study: Brightview Senior Living
How do you make a website feel like home?
Brightview needed to stand out in a crowded marketplace. We positioned them as a friendly, upscale offering by adding modern, elegant details like patterned backgrounds, a welcome video and absolutely no stock photography.
When we toured Brightview's communities, we knew we had to capture the friendly, welcoming vibe we found there. We developed a voice guide and drafted content that makes the site's language feel like people, not robots. Then we added Facebook feeds, activity listings and other dynamic elements to bring Brightview to life.
Place the call
Brightview's main goal: increase leads and get people to visit a physical community. So we built an interactive map that lets users quickly browse each community and placed calls-to-action in all the right spots. In just three months, new contacts acquired increased by 52%.
One platform, multiple personalities
Brightview operates 35+ communities, and each one is distinct. We needed a website that could reflect each community’s personality, while still being easy to maintain. We integrated Brightview's communities with a cohesive look-and-feel and a global navigation that allows visitors to surf from one community to another.
Flood the market
To drive greater awareness, we took a fully integrated approach to strategy and design. Using SEO and analytics expertise, we offered recommendations to boost SEO, such as changing "dementia care" to "memory care" due to greater search volume. Our digital marketing team optimized for geographic terms in Brightview's main markets. We even created a print brochure announcing Brightview's new brand. We really can do it all.
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