Case Study: CLIA
how do you get more members on board?
The Cruise Lines International Association (CLIA) was looking to overhaul its online presence by bringing its global cruise organizations into one website. CLIA's primary goal was to turn hobbyist travel agents into CLIA Certified Agents, but they also wanted to cater to consumers and persuade them of the value of working with their trained agents.
Good design delivers the goods
and meets strict requirements on how to depict cruise ships.