Case Study: Maestro
How do you introduce the first software of its kind?
Our longtime client, private equity renegade Accordion, turned to us when they needed to launch their new technology product, Maestro. Like the name suggests, this software coordinates asset management by bringing everything together in one central platform. The website had to introduce a new brand and concept, clearly communicate the benefits of this Deal Performance Management (DPM) software and convince clients that changing their traditional methods would seriously pay off—no small challenge, given the industry’s resistance to adopting digital solutions.