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Case Study: Pediatrix
How do you create a consumer-facing brand in the digital space?
Pediatrix is one of the nation’s leading providers of specialized health care for women, babies and children in the United States. They needed a new website that puts patients first and positions Pediatrix as a multi-specialty group capable of delivering care for patients of all ages.
Increase your brand’s visibility
The impact of these changes has been remarkable. In 2023, YoY traffic grew by 19%, underscoring the increased interest and awareness in the Pediatrix brand; and the engagement rate saw a YOY rise of 152%, indicating audience growth and increased engagement with the site content.
![](https://www.interactivestrategies.com/-/jssmedia/pediatrix/image-1.png?h=1942&la=en&w=4000&hash=D77576836EDEA78E1A55657E405665F8)
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Put patient needs first
![](https://www.interactivestrategies.com/-/jssmedia/pediatrix/image-3.png?h=1730&la=en&w=2240&hash=E93B5B3432643773A54939AF878A56FC)
Make microsites consistent yet flexible
![](https://www.interactivestrategies.com/-/jssmedia/pediatrix/image-4.png?h=1744&la=en&w=3296&hash=7B9A14A86D75FF542E32FAE982E39B97)
Improve SEO rankings
![](https://www.interactivestrategies.com/-/jssmedia/pediatrix/image-5.png?h=1138&la=en&w=2122&hash=EB5726AAABB2B1B103C522A7E7B428E6)