case study: Reading is Fundamental
How do you engage a modern audience in a timeless mission?
For more than 55 years, Reading Is Fundamental (RIF) has been pivotal in combating the U.S. literacy crisis with research-backed, innovative programs. While the organization’s work evolved to provide wrap-around child support for reading engagement, they needed to re-energize their messaging strategy. Together, we aimed to showcase RIF’s refreshed positioning and more effectively engage potential donors and partners.
Convey an urgent mission