How do you showcase deep policy expertise?
The Wilson Center, recently named the #1 regional studies think tank in the world, serves as a policy forum for tackling global issues through independent research and open dialogue. They create unbiased, nonpartisan content that helps audiences come to their own conclusions on policy issues. Wilson asked us to redesign their website to elevate their brand and reliably deliver relevant, timely content to every visitor.
A massive content migration
Bringing related content together
Bolstering the Wilson brand
The Wilson Center has more than 20 programs that cover every region of the world, but their digital presences felt unconnected to the Wilson parent brand. By creating branded mini-sites for these programs, and by presenting program content alongside the Wilson Center’s new Insight & Analysis hub, we help visitors draw the connection to the Wilson brand.