Not many digital marketing professionals have studied campaign virality at the level that Abhi has. That’s because his college thesis, “All It Took Was a Meme,” examined the role of contagion theory in TikTok’s impact on marketing and the music industry. At Interactive Strategies, Abhi works across multiple nonprofit and association clients, including the American Kidney Fund, American Society of Clinical Oncology and Special Olympics, bringing that same analytical lens to every project.
Abhi joined IS from Tahzoo, where he created social media strategies for online retailer Shopbop, as well as consulting giants Deloitte and BCG. His goal is to approach every client conundrum with a creative mindset, because he believes even the technical aspects can always use a fresh perspective.
During his downtime, you’ll find Abhi messing around on his DJ decks or exploring nature in the DC area. A longtime music fanatic, he brought in more than 10 artists to perform at the University of Virginia, including Anderson .Paak, Still Woozy, Daniel Caesar, Amine, and other big names.