Andrea Powell

Andrea is a web content strategist who helps organizations make their information accessible and understandable to as many people as possible. She draws on more than 15 years of experience in content, UX, design, and strategy to understand how every part of a website works together, helping create digital experiences that are genuinely useful and welcoming to the people who rely on them. 

Andrea’s work spans information architecture, content auditing, audience and competitor research, template definition, and navigation frameworks. She moves easily between the big picture and the fine details, from mapping an organization’s full digital and communication ecosystem to refining button microcopy and punctuation. Past clients have included UNICEF, Teach For America, and New York City’s Museum of Modern Art (MoMA). 

Her instinct for organizing information showed up early. In elementary school, Andrea and her friends set up a mini lending library where they inventoried their books, created a card catalog system, and even designed their own merch. These days, she can be found on a nature hike near her home in Colorado or hosting a book club or movie night.