April is a digital strategist who’s energized by messy problems. Give her a complex challenge and she'll dig into the research. She lives where audience needs, business goals and brand story overlap. Her goal isn't to make something sound better on the surface. It's to understand what an organization is trying to do and build a plan that gets them there.

Before IS, April spent time at PepsiCo Global in their Design & Innovation department, working across brand, consumer insights, sustainability, R&D, supply chain and marketing to turn complex research into strategic frameworks for global food brands. Through her own studio, April Joy Design Co., she also worked with startups, nonprofits and small purpose-driven organizations on brand strategy, digital strategy, content strategy and marketing campaigns.

Outside of work, April is a professional surf lifesaving athlete and a member of the U.S. Surf Lifesaving National Team. She has competed internationally for more than a decade and holds 12 national titles in a sport that combines ocean swimming, prone paddleboarding, surfski kayaking and running. She also supports community drowning prevention initiatives in her free time.