Bethany Adams
Senior Content Strategist
B.A. in Sociology - University of Maryland, College Park
Bethany Adams is a writer, editor, and senior content strategist with 15+ years of experience helping mission-driven organizations clarify their message, connect with audiences, and build stronger digital experiences.
Based in the D.C. area, Bethany currently leads content strategy across complex, large-scale website redesigns for nonprofit and mission-driven clients including the ASPCA, Wildlife Conservation Society, USO, World Bank Group, and WAMU. Her work spans content and accessibility audits, audience and competitive research, messaging and verbal identity, information architecture, UX and marketing copy, SEO- and GEO-informed content strategy, content migration, and digital governance.Previously, Bethany led high-impact storytelling for Humane World for Animals, including work supporting its global rebrand. Her broader creative portfolio includes high-converting landing pages, award-winning long-form journalism, fundraising and advocacy campaigns, and integrated brand communications for nonprofits, environmental initiatives, and startups.
Bethany’s early background in technical writing informs her crisp, systems-minded approach to content. At heart, she’s a compulsive fixer of messy workflows and misaligned messaging—a trait she inherited from her great-grandma, who carried a marker in her purse specifically to correct misspellings on shop signs and restaurant menus.