Bethany Adams is a writer, editor, and content strategist with 10+ years of experience leading high-impact storytelling for mission-driven organizations, including Humane World for Animals during its global rebrand.

Based in the D.C. area, Bethany specializes in translating complex concepts into authentic, audience-first content strategies that build long-term growth and trust. Her creative portfolio spans high-converting landing pages, award-winning long-form journalism, fundraising and advocacy campaigns, and integrated brand communications for nonprofits, environmental initiatives, and startups.

Bethany’s early background in technical writing informs her crisp, systems-minded approach to content. At heart, she's a compulsive fixer of messy workflows and misaligned messaging—a trait she inherited from her great-grandma, who carried a marker in her purse specifically to correct misspellings on shop signs and restaurant menus.