When David meets people, he sometimes shares that he comes from Baltimore-deli royalty and that his parents’ wedding featured a 500-foot kosher salami, draped around the ballroom. It’s an impulse to lead with story, but it’s more than a personal quirk. It’s a reminder of some key imperatives for brands today: engage, stand out, be memorable, and build real, personal relationships.
David joined Interactive Strategies in 2022 to expand our brand and storytelling offerings. Through qualitative and quantitative research, analysis, and deep collaboration, he helps clients uncover opportunities and positioning that inform how organizations behave, engage, and perform. He and his teams have developed brand, communications, and digital strategies for clients that range from Kellogg’s to Harvard Business School, from the National Football League to Planned Parenthood.
Prior to joining Interactive Strategies, David co-founded and served as CEO for Threespot, a digital brand agency. There, he was responsible for digital, business and brand strategy, creative direction, and CXO level planning. He loves working with teams to uncover audience, brand, and market insights that drive transformative work. He also loves a good hot pastrami and half sour. In his free time, you’ll find him cooking, hiking, reading and talking about food.