Liz Rogers
Lead Digital Strategist
M.B.A. in Marketing & Market Research – University of Washington
B.S. in Psychology – College of William & Mary
Liz takes a research-first approach to strategy. With a background in usability, audience insights, information architecture, and content, she’s helped clarify complex digital challenges for American College of Healthcare Executives (ACHE), American Academy of Forensic Sciences for (AAFS), the Peace Corps, and the U.S. Department of State.
She’s thoughtful in how she turns uncertainty into forward motion, shaping frameworks grounded in audience needs. Her UX design and usability testing experience adds a practical layer to her research, connecting strategy with how people actually navigate the web.
Outside of work, her world revolves around her three teenagers—two human, one canine.