Lydia Rutter
Senior Optimization Manager
B.A. in Public Relations – University of Oklahoma
M.Sc. in Digital Marketing – University of Salford
Lydia Rutter is an optimization manager with experience working across complex industries including finance, healthcare and legal. Her holistic approach to SEO combines data, audience insight and problem solving, looking beyond rankings and keywords to understand what audiences really need and how search behavior supports broader organizational goals.
Lydia is particularly interested in how AI and large language models are changing search and discovery. She enjoys the constant problem-solving that comes with a field where the rules are always changing, and where there’s always something new to learn, test or understand.
Outside of work, Lydia spends time with her daughter, two cats and golden retriever. She enjoys trying new restaurants, reading, reality TV and dreaming up children's book ideas. She’s also known for turning everyday moments into song parodies—especially when her daughter or pets are involved.