Case Study: AAUW
How do you demonstrate leadership in gender equity?
In 1881, few women were able to get a college education or a job outside of a limited number of fields. A small group of women banded together to break these barriers, which led to the founding of the American Association of University Women (AAUW). Nearly 140 years later, this storied organization came to us asking for a website that embodied that same maverick spirit. We collaborated on a digital transformation to reach a new generation of women, re-introducing AAUW as a trailblazer in advancing gender equity.