Case Study: AAUW
How do you demonstrate leadership in gender equity?
In 1881, a small group of women set out to disprove the widely held belief that attending college caused infertility, which led to the founding of the American Association of University Women (AAUW). Nearly 140 years later, this storied organization came to us asking for a website that embodied that same maverick spirit. We collaborated on a digital transformation to reach a new generation of women, re-introducing AAUW as a trailblazer in advancing gender equity.