Case Study: Accordion
How do you reimagine a financial consultancy?
Accordion, a private equity consulting firm that's redefining the industry, was heading into its second decade. Its website needed to hit two goals: persuade private equity sponsors to partner with Accordion, and attract top talent from the industry giants. The new site helps potential clients and employees see how Accordion is different, smarter and approachable, embodying its "we don't take ourselves too seriously" culture.