Case Study: Defenders of Wildlige
How do you reinvent a donor acquisition program?
Defenders of Wildlife partnered with Interactive Strategies to reinvigorate their donor acquisition program and help reach lofty long-term goals just months from end-of-year (EOY) giving. A deep audit of their paid media campaigns provided insights for an updated digital strategy that featured new advertising concepts. Our partnership produced significant results, exceeding growth goals in the first two years and growing yearly revenue by 15%.
Building on EOY Success and Beyond
Fundraising-driven Lead Generation
Explore New Channels
After implementing strong lead generation campaigns, we explored several new channels to reach new audiences such as TapJoy, a platform that places ads in mobile games, to test a donor acquisition campaign with a low donation ask.
Despite a low gift ask , the response far exceeded the benchmarks for the campaign. Not only was the immediate return on ad spend over 60% while hitting a cost per acquisition number lower than goal, but the program exceeded new digital donor goals in every month of the campaign. With that success, we were able to implement a similarly successful monthly giving campaign to boost the program’s sustainer numbers.