DAVIS Construction
Building a reputation-worthy digital experience
In competitive industries where relationships drive business, a website rarely closes the deal. But it can cost you one.
DAVIS Construction is a nationally recognized construction company known for their vision and expertise, delivering some of the most complex projects in the Mid-Atlantic and Southeastern regions. They came to Interactive Strategies nearly a decade ago to build a digital experience that could match what their reputation already does in person: establish credibility, attract top talent, and support the relationships that drive growth.
Their original site undersold the complexity of their work and didn’t effectively convey the benefits of working with DAVIS. What they needed was a site that focused on their work, their culture, and the recruitment of the talent that brings their complex construction projects to life.
Throughout our years of working together, both their brand and website have evolved. The most recent redesign highlighted a brand refresh that reimagined their careers section and incorporated videos from staff members. Our quarterly analytics updates allow us to monitor performance to help DAVIS continue attracting top talent.
What we did
- Content strategy
- Drupal
- Information architecture
- SEO
- UX
- Visual design
- Website development
1%
increase in organic traffic in the first half of 2026
1%
increase in traffic to the careers section
The focus
DAVIS had the track record, talent, and culture. They needed a site that could make all of it visible to three audiences at once: prospects who needed to understand their value; candidates weighing construction against other industries; and partners in new markets where DAVIS was still building name recognition.
Our strategy
We started by understanding what DAVIS was actually up against, then built the site to answer it.
Leading prospects to their desired landing page. Analytics showed that the existing navigation did not guide prospective clients where they were organically spending their time. We restructured the information architecture to match how audiences move through the site and built content throughout the experience that tied DAVIS’s planning rigor to tangible client outcomes: fewer change orders, lower end costs, and projects delivered correctly.
Recruiting against a wider field. DAVIS competes for talent across all industries. We built a careers strategy around authentic employee video, which included staff answering real questions in their own words and elevated key benefits that the company offers its employees.
Building a customized communication tool. DAVIS wins large, relationship-driven contracts. The site doesn’t generate leads; it supports conversations already in motion. We developed a private, password-protected page template that lets staff quickly build a customized page for a specific prospect, helping to position themselves as forward-thinking from the first prospect interaction.
The results
DAVIS has seen a 25% increase in organic traffic in the first half of 2026, driven by the SEO strategy and ongoing quarterly analytics support. Traffic to the careers section increased by 9% post launch. The W3 Awards also took notice, recognizing our work with a silver award for construction websites. Most importantly, our long-term partnership gave DAVIS a site built to do what their reputation already does so that when the right prospect, candidate, or partner finds them, the case is already made.
BrightNight
