Case Study: The Wilderness Society Website
How do you build a line of defense for public lands?
Our work with The Wilderness Society provided the opportunity to bring U.S. public lands into the spotlight while supporting national and local advocacy efforts, grassroots organizing and litigation through a website redesign. When we began our partnership in 2017, Wilderness was shifting to a more aggressive strategy to address the Trump administration’s public lands and climate policies. Yet they had to be mindful that their base covered a wide swath of political views. We helped to guide a bipartisan approach to their messaging, while leveraging the political climate by also supporting their fundraising efforts.