Our online marketing experts can customize a digital marketing strategy that fits your business objectives. Here are some of the services we offer:
Search Engine Optimization:
All too often this form of digital marketing is an afterthought—something you plug-in after a site has launched. Not so for us. Our SEO DC experts will optimize content to maximizes relevant keywords; improve user experiences; improve back-end code that follows search engine best practices; and implement dynamic title tags that increase search engine visibility. Then it's an ongoing process of testing and refinement until we've achieved success.
If you'd like to learn more, visit our DC SEO Services section.
Search Engine Marketing:
At Interactive Strategies, our PPC experts look beyond the basics to build strategic PPC search engine marketing campaigns that increases desired user conversions. We manage campaigns within both major search engine platforms: Google AdWords and Bing/Yahoo. In our view, a strong paid search campaign sets the foundation for the rest of the advertising utilized in your online marketing program.
If you'd like to learn more, visit our Search Engine Marketing services section.
Email Marketing Services:
Once you drive visitors to your site, the next opportunity is to leverage email to build direct and lasting relationships with new and existing customers. Our DC email marketing experts assist clients to provide effective email marketing strategies, developing customized email solutions for each client. Interactive Strategies also focuses on creating engaging email designs as well as targeted content and messaging when developing effective email marketing campaigns.
If you'd like to learn more, visit our Email Marketing Services section.
Social Media Marketing Services:
Social media is central to a successful digital marketing strategy. Our DC-based social media consultants will help you get your message out to more people, more quickly. Not to mention, more economically. By targeting channels such as social networking sites, blogs, message boards and forums - we increase momentum around your website, cause or event.
If you'd like to learn more, visit our Social Media Strategy section.
Display advertising is a great way to build brand recognition and drive traffic to a website. Our display advertising services include strategic campaigns that ensure your ad stands out, users are enticed to click on it and the desired action on your site is taken once they get there. Our process includes: identifying and analyzing media properties, negotiating media buys, developing creative messaging, and providing reporting, analysis and recommendations.
If you'd like to learn more, visit our Display Advertising section.
Data and Analytics:
Through web analytics consulting in Washington, DC, clients will get a better understanding of visitor behavior on their site and determine how to improve site usability and optimize marketing initiatives. We provide our clients with a thorough web analytics analysis that includes, but is not limited to, creating goals, setting up funnel visualization and developing custom reporting. Aside from our marketing experts, we have designers, programmers and usability experts who can help implement on-site recommendations.
If you'd like to learn more, visit our DC Web Analytics section.
With a full range of digital capabilities, we support our fundraising clients at many different levels. From full fundraising program management to specific tasks and optimizations, our mantra remains the same - we help our clients' fundraising and membership programs reach their full potential.
If you'd like to learn more, visit our DC Digital Fundraising section.