Case Study: Smithsonian Science Education Center
How do you boost your mission?
Smithsonian wants to do more than just sell science kits. It wants to drive a cultural shift in how elementary and middle schools approach science instruction. We structured their site to provide more context around why science matters, added support for teachers to get funding and implement new lesson plans, and improved the case study format so educators could glean tips and tricks needed to support their efforts.
Bring your brand to life
We designed the site to convey the sense of wonder, curiosity and exploration that science evokes. Colorful line drawings and distinctive fonts infuse the site with a playful but sophisticated vibe. Shortened text blocks work in harmony with the graphics to build understanding.
Make the sale
Smithsonian wasn't used to thinking like a traditional curriculum publisher. We created new product pages with better use of content. Shorter descriptions summarize key information, and clear calls-to-action guide users. A faceted search with a simplified taxonomy and a visual grid showcase the product offerings.
Arm your advocates
Smithsonian wants to build a movement of educators who advocate for the cause and promote the use of its kits. We helped them position their educator resources for maximum usability — kids games and videos, teacher training events and webinars are categorized and searchable in a friendly resource center. We created a success stories template that lets districts share their stories, and we placed social sharing opportunities throughout the site so users can easily share their tips and tricks.
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