Partnering with CORT Furniture, we made apartment hunting easy. We redesigned ApartmentSearch.com and created a mobile site for apartment hunters, property managers and agents on the go.
Creating an experience that draws apartment hunters to neighborhoods they are seeking to call home, our design rests on striking photography of city landscapes, personalized based on a user’s IP address or search terms. Visually, we keep it simple, focusing on a user's main need: searching for an apartment.
Research showed that many users search for apartments on their mobile devices. We created a unique mobile site with a Search Nearby feature that shows local apartments with a single tap. To support smaller screens, we pared down apartment listings to the most crucial information. Clickable phone numbers allow users to call a property instantly. Responsive design allows the listing to adjust to various mobile browsers.
Through a site survey, users told us that easy search features were a high priority. So we made basic and advanced search (with dozens of criteria) options available through a persistent fly-out panel in the navigation. Users can search by listing or a map interface, seeing the most important information without clicking through to the property details.
We optimize an apartment hunter's time with custom tours. Users simply add their favorite apartments to a tour widget that maps the best route to visit them all. Users can print their tours, complete with directions, or access them on their mobile devices, where they can add notes as they visit each apartment.
Users see a summary of the most essential property information at the top of the detail page. More comprehensive information is organized below it. Users can map future commutes, and see nearby amenities through the Walkscore widget. A notes area allows them to jot down their thoughts to aid their selection process.